MoMA New York

This is a concept we have that we had in our minds for a long time. Whether it’s TikTok or MoMA. Every Artform starts with the same spark: creativity. At LCLS, we are very interested in the origins of creativity and art. Sometimes we forget that your favorite Tiktok pose was already perfected in 1620. The artist was the first creator. Michelangelo an influencer. What we do today is remixing history. Everything we see, share, and scrol today, style, trends, humor, aesthetics - all trace back to art.

Everything trending began as art somewhere. It gives life sprak. Art makes live less Ordinary. We like this idea.

MoMA. It All Began in Art.

Written & Directed by: SÜNDERMANN